The RFID Opportunity Hunt: Searching For The Killer Applications With Michael J. Liard, ABI Research

Reprinted with Permission, © 2007 ABI Research. All Rights Reserved.

According to Michael Liard, director, RFID & Contactless for ABI Research, RFID is a theme with a thousand variations. Application opportunities are truly limitless. New, innovative products and uses routinely being introduced and RFID strategies are unfolding across vertical markets and industries.

In the search for the "Killer Application," payback and total cost of ownership play key roles. User approaches to RFID specification, evaluation, and selection are becoming more sophisticated and focused by embracing ROI and TCO analyses. TCO analyses need to become standard operating procedure, even for smaller organizations and smaller projects/installations.

Item-level is the primary suspect for the killer application, but one with multiple personalities. There is likely more than one killer application.