TexTrace Joins Global RAIN RFID Alliance To Advance RFID In Retail

TexTrace collaborates with industry counterparts to build a future where everyday things are part of a connected world

Recently TexTrace, a pioneer in advanced technology for the apparel industry, announced that the company has joined the RAIN RFID Alliance. The global RAIN RFID Alliance fosters the advancement of technologies that enable businesses and consumers to identify, locate and authenticate items in our everyday world.

As part of this RFID industry alliance, TexTrace will work together with colleagues, suppliers and customers to help promote RAIN RFID technology for brand protection and inventory management applications in the retail industry. TexTrace discreetly incorporates RFID technology into a woven RFID brand label for accurate inventory tracking, seamless security and authentication.

"Authentication starts with the origin and history of each tagged item, such as individual items of apparel carrying the TexTrace woven RFID brand label," said Sybille Korrodi, head of marketing for TexTrace. "TexTrace has used RAIN RFID technology in the retail industry, and we look forward to contributing our unique expertise to the RAIN Alliance."

"RAIN RFID delivers Internet connectivity to billions of everyday items, allowing businesses and consumers to identify, locate and authenticate each and every item," said Steve Halliday, president of RAIN RFID Alliance. "The TexTrace woven RFID brand label is an exemplary application of RFID technology in the retail industry."

RAIN RFID is a wireless solution that uses a portal to read and write tagged items, manages the data and initiates action. Thousands of tags can be identified simultaneously, even without line of sight visibility. Associated software creates, collects and uses the data to identify, locate and authenticate items.

About RAIN RFID Alliance
The RAIN RFID Alliance is a nonprofit organization founded in April 2014 to promote awareness, increase education and support the universal adoption in business and consumer applications of UHF RFID technology. RAIN technology uses the GS1 UHF Gen2 protocol which ISO/IEC has standardized as 18000-63. For more information, visit www.RAINRFID.org.

The RAIN RFID Alliance is part of AIM Global. For over 40 years, AIM has served as the association and worldwide authority on automatic identification, data collection and networking in a mobile environment. AIM members are manufacturers, distributors, resellers and end-users of bar code, RFID, RTLS and mobile computing solutions. AIM is dedicated to accelerating the growth and use of Automatic Identification and Mobility technologies and services around the world. For more information, visit www.aimglobal.org.

About TexTrace
TexTrace AG, located in Frick, Switzerland, is a leader in innovative processes and components for manufacturing reliable, high-quality textile RFID brand labels. TexTrace is a subsidiary of Jakob Muller Holding AG, inventor of the first machines for zipper and Velcro production, and a pioneer in technology for the ribbon and narrow fabric industry since 1887. Jakob Muller is the global market leader with a worldwide sales and service network. For more information, visit www.textrace.com.