Article | February 13, 2011

Article: L.L. Bean Tries To Hike Sales With RFID

Source: RFID Journal

By Claire Swedberg, RFID Journal

The apparel and outdoor gear retailer is testing an RFID system that can track when a shopper handles a hiking boot on display, thereby triggering a video screen to play informational media, while also measuring shopper interest.

Used with permission from RFID Journal, Inc.

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