Retail — Customer Is King (RFID And CRM Based Customer Loyalty Programs) By Homi Limbuwala, SkandSoft Technologies
Source: SkandSoft Technologies Pvt. Ltd.
Everything depends on how well you know your customer and how well you use the real-time information generated to keep them satisfied. You need to understand them and their relative value to the enterprise, not just immediate but in the future and provide them with the appropriate level of service. Don't take your existing customers for granted. Submitted by SkandSoft Technologies
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