RFID Tags: Advanced ID Receives 3rd Annual Contract From Goodyear Tire For NASCAR RFID Tire Tags For 2008 Season
Advanced ID Corporation a leading developer of radio frequency identification ("RFID") technology for livestock tracking, pet recovery and supply chain applications focusing on the tire management industry, recently announced that it has received its 3rd Purchase Order from The Goodyear Tire & Rubber Company to provide the RFID tags embedded in all the racing tires used in the 2008 NASCAR season. The racing season includes the NEXTEL Cup, Busch Series and Craftsman Truck series races.
Providing the potential for extraordinary visibility of the benefits of Advanced ID's tire tags, NASCAR is the #1 spectator sport, holds 17 of the top 20 attended sporting events in the U.S., rates as the #2 rated regular-season sport on television with broadcasts in over 150 countries, and boasts 75 million fans.
Advanced ID has worked with Goodyear for over two years to develop an RFID tag that meets the challenging requirements of NASCAR racing and the Goodyear Racing Eagle and Wrangler tires used throughout the 2006 and 2007 NASCAR seasons which have had embedded Advanced ID tire tags.
Commenting on the continued market acceptance of RFID tire tags, Dan Finch, President and CEO of Advanced ID, said: "We are pleased that Goodyear has chosen Advanced ID to supply their NASCAR RFID tire tags for the third consecutive year. Our manufacturing partner, the Hana Microelectronics Group, and Advanced ID are committed to supporting the Goodyear NASCAR requirements in serving the tire manufacturing industry as RFID tire tags are deployed throughout the world. Goodyear has been very supportive in the development of the tire tag. This order is instrumental in the overall goal we announced to become the world leader in the tire tag industry.
"In addition to the Goodyear orders, we have several new distributors around the world, including REMA and Kit Loong, which have been previously announced. We have over 20 countries in different phases of testing and implementation, which represent the next stages of growth for our tire tags. We also have several manufacturers that are now using our Pneu-Logic tools around the world. With the combined marketing efforts of our TireTrac tags and the Pneu-Logic tools, we are well positioned as the dominant worldwide RFID tire business marketing company."
About Goodyear:
Goodyear is the world's largest tire company, headquartered in Akron, Ohio and manufactures and markets tires and engineered rubber products for most applications. The Company has more than 90 manufacturing facilities in 28 countries. It has marketing operations in almost every country in the world. Goodyear employs about 80,000 people worldwide.
About Advanced ID Corporation:
Advanced ID Corporation is a complete solutions provider in the RFID market with a focus in the tire management industry. The company is also a major factor in the tire inspection business through its UK-based Pneu-Logic subsidiary. The company is active in the pet recovery business through its AVID Canada subsidiary in Calgary, Alberta and has developed a UHF RFID reader product line through its Advanced ID Asia Engineering technical support and business development partner in Chiang Mai, Thailand.
SOURCE: Advanced ID Corporation