RFID Printer: Avery Dennison Demonstrates Connectivity With Microsoft Biztalk RFID

Avery Dennison , Printer Systems Division, supplier of Monarch products and services, recently announced it will participate in both Microsoft Corp.'s worldwide launch of BizTalk 2006

R2 held in Taipei, Taiwan on September 11th and the EPC Connect trade show held in Chicago, IL from October 2-4. Avery Dennison will demonstrate seamless connectivity between its industry-leading Monarch, 9855, RFMP printer/encoder, Monarch, 9855, HF RFID printer/encoder and Microsoft BizTalk Server 2006 R2.

Avery Dennison's Printer Systems Division has taken a leadership role in developing UHF and HF RFID printer/encoders, item-level smart tags and labels, and compliance shipping labels for the retail, apparel, and consumer goods industries globally. Through Avery Dennison's strategic relationship with Microsoft, users of Microsoft BizTalk Server 2006 R2 can now easily take advantage of Avery Dennison's innovative printing/encoding capabilities, as well as its smart tags and labels backed by the unique Monarch Smart Label 110% Guarantee.

"Avery Dennison shares Microsoft's vision of delivering the "Connected Enterprise" through RFID solutions that are cost effective, simple to deploy, and built on a robust, scalable technology infrastructure," said Rick Bauer, Avery Dennison director of RFID global program development, Printer Systems Division. "We are excited about combining our RFID capabilities with Microsoft's software vision in order to provide our customers with the ability to connect real-time business processes and leverage intelligent RFID data." "We are pleased to work with Avery Dennison to enable our customers to connect core business processes across applications, platforms, and partners," said Steven Martin, Director of the Connected Systems Division at Microsoft.

About Avery Dennison Corporation
Avery Dennison is a global leader in pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6M. Combined with Paxar, Avery Dennison now employs more than 30,000 individuals in approximately 50 countries worldwide who develop, manufacture and market a wide range of products for both consumer and industrial markets.

Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications. Visit: www.ris.averydennison.com

SOURCE: Avery Dennison