NXP Enables Secure Authentication With New NTAG X DNA Connected NFC Tag

Compatible with any NFC mobile device, NXP’s NTAG X DNA connected NFC tag combines high-density memory and a high data rate with secure unique NFC (SUN) authentication to enable secure authentication and seamless connectivity.

What’s New:
NXP Semiconductors today announced NTAG X DNA, the company’s new Type 4 secure connected NFC tag. The NTAG X DNA leverages 16KB of high-density memory, a high data rate and secure unique NFC (SUN) authentication to quickly and easily verify a product or device’s authenticity securely. Designed to combat counterfeits and help manufacturers meet Digital Product Passport (DPP) requirements, the NTAG X DNA enables mobile devices to securely transfer data to another device via I2C or an NFC interface. It offers a high-security authentication solution across a wide range of markets, including healthcare, smart home, mobile and gaming accessories and peripherals, and industrial applications.

Why it Matters:
NFC provides a secure and easy way for consumers to securely verify the authenticity of a product prior to purchase, building brand trust and fighting against counterfeit products. Part of that fight includes the upcoming EU requirement of the use of a Digital Product Passport (DPP) by 2027, which includes a digital record of important information about a product’s composition, origin and lifecycle. The NTAG X DNA makes it easier to meet these new requirements by allowing this information to be securely stored and easy to access.