News | March 26, 2012

Impinj Highlights Innovation At RFID Journal Live 2012 Event

Source: Impinj, Inc.

Showcases New Products, Educational Presentations and Global Partner Network

Leading UHF Gen 2 radio frequency identification (RFID) technology provider Impinj, Inc. will showcase new products, a wide range of educational presentations, and itsglobal partner network at the 10th Annual RFID Journal Live( on April 3-5, 2012 at the Walt Disney Swan andDolphin Resortin Orlando, FL. The company will highlight a number of innovative new products andreal-world demonstrations in its booth, as well aspresent five educational topics during the conference - all focused on enabling customers to easily deploy and reap the benefits of RFID technology. In addition, Impinj will promote its extensive network of global partners and resellers through a numberof jointactivities taking place at the event.

Innovative New Products

MonzaX-2K Dura Chip - a ground-breaking UHF Gen 2 RFID tag chip designed to unlock new benefits in embedded RFID applications for consumer electronics manufacturers, their network of retailers, and end users.

Monza Self-Serialization -an easy-to-deploy, reliable and scalable chip-based EPC serialization method supported on the industry leading Monza 5 tag chip that gives brand owners the flexibility to decide when, where and how they manage the item-level tagging processes across their global supply chain.

Speedway Antenna Hub– expands the capability of the high-performance Speedway Revolution reader by supporting up to 32 RFID antennas connected to a single reader for a robust solution to today's popular item monitoring and other antenna-intensive RFID applications.

Real-World Demonstrations

Wall of Innovation–highlights real-world RFID deployments across numerous markets including retail, manufacturing, electronics, and consumer entertainment.

Embedded RFID - Tablet Computer–displays new consumer electronics capabilities enabled by Impinj and Intel.

Item-Level Encoding Options with Monza Self-Serialization - Impinj, Mid-South Marking Systems, UPM, and Zebra booths showcase distributed encoding of unique GS1 SGTIN-96's with Monza Self-Serialization using Zebra printer encoders and high-performance inline and bulk encoding at over 3,000 tags per minute with the Impinj STPsource tagging platform.

UHF Card Check-In Contest–visit Impinj and eight other partner booths for an RFID-enabled contest with instant win and grand prizes awarded daily.

Educational Presentations and Panel Discussions

April 3, 2:30pm: RFID?Solutions for Item-Level Tagging – Panel Discussion - RFID technology providers have developed solutions designed for suppliers looking to tag individual items. In this session, hear from three companiesoffering item-level tagging solutions that could reduce the complexity of tagging individual items.

April 4, 1:00pm: Enabling You for Success in RFID - An introduction to Impinj (live demo) - Many of today's leading RFID manufacturers and solution providers depend on Impinj's market leading RFID technologies as the foundation of their solutions and product offerings. Come and join us to learn more about Impinj's complete RFID offerings and to watch a live demonstration of how Impinj is making it easy to deploy RFID.

April 4, 2:20pm: Serialization Strategies for Scalable and Reliable Item Tagging–Serialization -assigning a unique number to every tagged item - is a fundamental requirement for RFID. For supply chains that don't already require it, serialization is a new responsibility that may demand allocation and distribution of serial numbers across complex, global operations. In this session, Impinj explains the purpose of serialization in item-level RFID tagging, review the range of available serialization approaches and discuss strategies that brand-owners can use to keep it simple without sacrificing flexibility.

April 4, 4:00pm: Crossing the Chasm from Barcode to RFID with Speedway Connect - Want to capture RFID data in less than 5 minutes? Speedway Connect is licensed software that runs on the Impinj Speedway Revolution reader and enables solution providers to easily plug-in RFID technology where barcode is used. Designed for AIDC resellers with RFID skill sets ranging from novice to expert, the simplified graphical user interface enables users to set basic reader configurations then pass the data to an application in keystrokes via USB-HID, serial, Ethernet or web-based delivery for RFID deployment without costly code changes or middleware expenses.

April 5, 2:00pm: What Capabilities Are Next for the UHF Gen 2 Standard - The original goal of the UHF Gen 2 protocol was to enhance a retailer's ability to identify, count and track items. But a UHF Gen 2 tag can accomplish much more than mere inventorying. Now on the horizon is the industry's next wave of applications, including loss identification and prevention, and item anti-counterfeiting. To enable these applications, the community is enhancing the UHF Gen 2 protocol to include these and other, forward-looking capabilities. In this sessionImpinj will give an advance preview of RFID's future.

Impinj is located at Booth #704 in the Pacific Hall. Show hours are as follows:
Tuesday, April 3 - 6:30pm – 8:00pm
Wednesday, April 4 - 10:45am – 5:15pm
Thursday, April 5 - 10:30am – 3:30pm

About Impinj, Inc.
Impinj is the leading provider of UHF RFID solutions for identifying, locating and authenticating items. Impinj draws on its technical expertise and industry partnerships to deliver a wide range of products and solutions, comprising high-performance tag chips, readers, reader chips, software, antennas and RFID subsystem integration. Impinj's products provide robust performance, integration and cost effectiveness to a global customer base across numerous vertical markets with applications including inventory management, asset tracking, authentication and serialization.

SOURCE: Impinj, Inc.