IconNicholson, the New
York-based IT professional services firm, and Matrics, Inc., a pioneer
in the advanced development and standardization of low-cost,
high-performance, EPC-compliant UHF Radio Frequency Identification
(RFID) smart label technology, today announced a strategic alliance to
leverage RFID technology across the CPG supply chain, customer retail
environments and general business operations.
IconNicholson and Matrics are currently engaged on four assignments. The
first two involve middleware development by IconNicholson that will
integrate with Matrics' RFID system. Another is a warehouse
implementation for a leading 3PL and the fourth involves an inventory
management system for a leading global retailer. For the retail project,
IconNicholson led the development and systems integration of a
precedent-setting RFID installation that augments customer interaction
with in-store sales staff and advances the retailer's ability to more
efficiently track and manage inventory.
Together, IconNicholson and Matrics deliver a complete hardware,
software and services solution for RFID technology to address critical
areas in the supply chain, inventory management and customer service.
Matrics' RFID tags, readers and antennae transmit large volumes of data
in real-time and IconNicholson's middleware and application development
expertise realizes the specific business and operational value of that
"The incorporation of RFID into the supply chain opens the door to
innovative business applications and customer service experiences," said
Tom Nicholson, Managing Director of IconNicholson. "Matrics' RFID
technology combined with IconNicholson's development and integration
expertise provides state-of-the-art processes to inventory and customer
data management, and brings new meaning to the management of the
An RFID tag is comprised of a tiny microchip programmed with a unique
identity number. One thousand Matrics RFID tags per second can be read
from 10-30 feet, and unlike any other competitive solution, in any
orientation, enabling the ability to collect data automatically without
human intervention. Unlike bar code systems, RFID tags do not require
line of sight visibility and thus, can be read from inside a package, a
common situation in retail operations.
"IconNicholson has a long history of technical innovation and a proven
track record developing RFID applications for clients with impressive
results," said Tom Coyle, Vice President, Business Development at
Matrics. "IconNicholson brings systems integration and data management
to the next level, delivering top and bottom line results."
IconNicholson is the New York subsidiary of Icon Medialab International
AB, a global leader in the IT professional services sector employing
over 650 people in 13 offices in nine countries. IconNicholson has been
a pioneer of digital business solutions since its founding in 1987. The
company has been recognized widely for its work and as a top-ranked U.S.
digital development firm. IconNicholson's expertise in strategic
consulting, user-driven modeling and design, and systems development and
integration has produced results for clients that are leaders in their
respective industries, including Bristol-Myers Squibb, IBM, Empire
BlueCross BlueShield, EMI Music Publishing, L'Oréal, MasterCard
International, Motorola, Prada, Reader's Digest, Siemens Rapistan, Sony,
Spencer Stuart, The Mellon Foundation and The Metropolitan Museum of
Art. More information may be found at www.iconnicholson.com.
Matrics Inc., based in Columbia, Maryland, is a provider of
EPC-compliant RFID technology and visibility solutions for supply chain,
asset management and security. Patented wireless tracking technologies
provide users with the most reliable and cost effective solutions to
provide the comprehensive visibility of assets throughout the
enterprise. Current customers include International Paper and McCarran
Airport. Matrics is presently engaged in roll-out applications with
several Fortune 100 companies. For more information, visit Matrics on
the web at www.matrics.com.