The Goodyear Tire & Rubber Co. has announced
it is taking part in a massive retail implementation with Wal-Mart
to bring Radio Frequency Identification (RFID) supply chain tech-
nology to the tire industry.
RFID technology works through microchips that are attached to a
product or pallet. These chips contain unique identification codes
and can be used to provide information about a product and
track its location.
Goodyear said it is investing in this technology in the hopes that
it will help the company increase tire sales and reduce costs by
ensuring product availability, making supply chain operations more
efficient, improving business process and lower operating costs.
In June 2003, Wal-Mart Stores Inc., announced that its 100 largest
suppliers would be required to begin using RFID tags on every case
and pallet of product shipped to the retailer's Dallas region stores