News | August 10, 2010

Frost & Sullivan Recognizes Rush Tracking Systems For Best Practices And Entrepreneurship In The RFID Integration Services Market

Source: Rush Tracking Systems

Mountain View, CA /PRNewswire/ - Based on recent analysis of the radio-frequency identification (RFID) integration services market, Frost & Sullivan presents the 2010 North American "RFID Integration Services Industry Entrepreneurial Company of the Year" award to Rush Tracking Systems. The award will be presented at the 2010 Growth Innovation & Leadership Awards Banquet the week of September 13, 2010 in San Jose, California.



The Entrepreneurial Company Award is a prestigious recognition of Rush Tracking's accomplishments in the RFID Integration Services industry and is awarded based on ongoing research completed by Frost and Sullivan's Auto Identification and Security research team.

Rush Tracking was selected based on an independent assessment and ranking of the peer group companies in the categories of Entrepreneurial Spirit, Best practices and Customer Recommendation. The company's product and services portfolio was assessed on several parameters, including uniqueness, adaptability, creativity, business value, market potential, and risk awareness. Rush Tracking scores well ahead of its competitors on these counts.

Rush Tracking's continued leading edge deployments, as well as its association with RFID academia, EPCglobal and relevant industry events, has helped the company grow and keep pace with market trends and the changing technology landscape. The company has demonstrated best practices in the area of RFID business case development with its packaged "ROI Assessment" methodology and has also developed specialized tool sets and solutions to address common business problems. Rush Tracking's innovative RFID lift truck package, VisiblEdge™, is an example of one of the solution sets offered and has been developed with a strategic focus on industrial manufacturing, warehousing and returnable container applications.

Rush Tracking is focused on developing repeatable solutions to address the forklift automation market segment. Investing in key markets, such as industrial manufacturing, chemicals, pulp and paper, pharmaceutical and CPG, has enabled Rush Tracking to develop a differentiated and niche market positioning for forklift automation. In addition, Rush Tracking has amassed a significant intellectual property war chest of both organic development, as well as recently acquiring RFID enabled lift truck patents from International Paper dating back to 2002.

"Rush Tracking's ability to help with strategic planning and business case development as well as VisiblEdge's ability to drive value by helping customers eliminate operator scanning, error proof material movement transactions and improve inventory accuracy are key elements for Rush Tracking's future growth," says Frost & Sullivan, Electronics and Security Research Manager, Raman Monga. "Rush Tracking's November 2009 acquisition by Pharos Capital Group, LLC is also expected to advance its product development efforts and strategically promote the company to expand into new markets. The capital investment is a nice endorsement of the RFID market in general and the potential value Rush Tracking's business strategy and management team can create in particular."

The combination of best practices, technical competence and successful customer deployments highlight the company's 'Entrepreneur Spirit' and make it the worthy recipient of the 2010 North American Frost & Sullivan Award for Entrepreneurial Company in the RFID integration services market.

Each year, Frost & Sullivan presents this award to the company that has demonstrated Entrepreneur Spirit by devising a strong growth strategy and robustly implementing it. The recipient has shown strength in terms of innovation in business processes, leadership in Customer Value as well as Market Penetration. In short, the award looks at the emerging market players in the industry and recognizes their best practices that position them for future growth.

To support its evaluation of best practices across multiple business performance categories, Frost & Sullivan employs a customized Decision Support matrix (DSM). The DSM is an analytical tool that compares companies' performance relative to each other with an integration of quantitative and qualitative metrics. The DSM allows the research and consulting teams to objectively analyze each company's performance on each criterion relative to its top competitors and assign performance ratings on that basis. The DSM follows a 10-point scale that allows for nuances in performance evaluation. Rush Tracking Systems outperformed the competitors in all categories with significantly higher ratings in the categories of "Growth Strategy and Implementation" and "Degree of Innovation into Business Processes" ranking 30-40% higher than its closest competition.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Rush Tracking Systems
An RFID industry veteran working with world-class client organizations since 2003, Rush Tracking Systems serves as a trusted RFID advisor, with the experience and integrity to recommend, build and deliver the right tracking solutions to meet client business needs. Rush Tracking Systems offers unsurpassed RFID technical expertise, coupled with a consultative business approach, and excels at helping clients achieve the greatest business value from RFID technologies. The company has proven expertise in consumer packaged goods, retail, industrial manufacturing, pulp and paper, aerospace and defense, automotive, pharmaceutical, and petrochemical industries.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit

SOURCE Frost & Sullivan

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