Case Study: Dragon Boat Race Organizers Use RFID To Track And Analyze Attendee Movement, Maximize Lead Generation, And Optimize Event Layout

Each year, the city of Chicago hosts the Dragon Boat Race for Literacy, drawing about 10,000 spectators in support of promoting local literacy, cultural, and diversity programs. Held at the picturesque Ping Tom Memorial Park, the 2009 event was comprised of 24 teams representing the Chicago Police and Fire Departments, local businesses and professional organizations, and sponsor American Family Insurance. In addition to the colorful boat races, a main stage featured Asian cultural performances, music from local bands, Cirque Shanghai, and celebrity guest appearances. Attendees also had access to a reception area, playground, food venues, exhibitor booths, rest rooms, and sitting areas.

For the Dragon Boat Race, Lygase deployed SmartEvents – a solution designed to help customers take advantage of the data generated at public events, trade shows and conferences. By aggregating data for real-time and future use, SmartEvents helps organizers provide value-added services to exhibitors through analyses of traffic patterns at their booths and elsewhere at the event. For exhibitors, leads can be captured automatically, without requiring staffers to scan badges. Visitors can benefit by registering their areas of interest and be guided to booths containing the products and services they want.