News | March 27, 2017

BlueStar Introduces New ISV Connect Program

ISV Connect will connect Software Partners with Hardware Vendors and Channel Resellers

BlueStar, a leading global distributor of Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is pleased to introduce the new ISV Connect program.

ISV Connect provides a multi-level approach to connecting ISV partners with hardware vendors and value-added resellers to foster the channel's ecosystem. Created to meet the needs of any ISV, there are multiple levels of engagement, depending on the ISV's preferred method of participation or investment. The levels range from providing international exposure to BlueStar's extensive network of internal sales representatives, business development managers, general managers and executives to accessing new and unique marketing and lead generation programs to becoming a distribution partner with BlueStar.

Members of ISV Connect may enjoy additional networking opportunities by accessing BlueStar's various road shows and events, including VARTECH, the channel's no. 1 trade show. These shows provide the working grounds for vendors, VARs and manufacturers to network and collaborate on mutual business objectives. Education is also emphasized as BlueStar incorporates thought-provoking panels and discussions provide unique insight into the channel from the industry's top experts.

BlueStar's ISV Connect program will also provide meaningful opportunities for participating ISV partners, through the use of resources such as AppWareSolutions.com, a web portal dedicated to providing end-user opportunities for partners. The program also opens ISVs up to BlueStar's marketing services, which provide a multitude of vehicles for advertising and marketing, as well as enhanced visibility within the channel through orchestrated trainings and webinars. "BlueStar has always valued our connection with ISV's and our ability to promote solutions. ISV Connect allows us to put together a structured program for the software partners that would like to work with BlueStar and create a channel presence. This program will also help to foster our initiatives around appwaresolutions.com and driving end user leads for our ISV partners," states Jason Firment, BlueStar's Director of VARCOM and POS Vertical.

Through the ISV Connect program, BlueStar's mission is to facilitate stronger connections and relationships between ISVs and all other members of the channel, from hardware vendors to end-users. For more information on this program and its benefits, visit http://www.bluestarinc.com/us-en/logo-dropdown/value-adds/isv-connect.html.

About BlueStar 
BlueStar is the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, visit www.bluestarinc.com.

SOURCE: BlueStar