News | January 23, 2009

Avery Dennison RFID Group Introduces Stamp-Sized Item Level RFID Tag Inlay

Avery Dennison RFID, a leading RFID technology provider, has introduced the AD-805 RFID tag inlay that is about the size of a postage stamp and is ideal for tagging small items in densely packed retail and healthcare environments. The excellent performance engineered into this tag also resulted in a distinctive "S" pattern, earning it the "S-tag" designation.

The AD-805 possesses a phenomenal edge-on reading range. In fact where competitive tags are often not readable in an edge-on orientation the AD-805 continues to perform.

The tag's "edge-on" reading capability makes it a great choice for plastic or cardboard blister packs. Edge-on reading is often difficult since the narrowest portion of the tag is facing the reader.

The powerful performance coupled with the small form factor also makes the AD-805 a great tag for cosmetics and small items in retail environments. In certain applications, the read range is enhanced when in proximity to metal packaging or items such as sunglasses.

"The AD-805 is a great choice for tagging small items in retail and healthcare environments where products are not always oriented uniformly", says Maggie Bidlingmaier, global director of sales & marketing, Avery Dennison RFID. "Additionally, this tag provides incredible read range in difficult use cases with an edge-on orientation. There are a wide variety of industries showing interest in this tag."

The AD-805 is EPC Class 1 Gen 2, ISO-18000-6C and designed to be ROHS compliant. It is released for qualification from the Avery Dennison RFID group.Consult with an RFID solutions partner for details. For more information,Visit www.rfid.averydennison.com

About Avery Dennison RFID
Avery Dennison RFID, a leader in the global RFID marketplace, manufactures inlays for label converters to construct RFID tags for consumer packaged goods companies, as well as the retail apparel, supply chain, pharmaceutical, aerospace and defense industries. Comprehensive testing of RFID tags in RFID systems occur in the Company's design, testing and manufacturing facilities located in the US and Europe. Avery Dennison RFID is a business unit of Avery Dennison Corporation, a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3B. It currently employs more than 30,000 individuals in 51 countries.

SOURCE: Avery Dennison RFID