Avery Dennison RFID Enters HF Market

Avery Dennison RFID Division announced today that it has entered the High Frequency (HF) market for RFID inlays with the introduction of three new platform products.

"Expanding our product portfolio into HF enables us to offer the best product for any given application", notes Jack Farrell, vice president and general manager of the RFID Division of Avery Dennison. "While we offer a broad array of industry-leading UHF products, many of our customers have asked us to enter the high frequency arena. Our new HF product line is a natural extension of our experience and success in developing RFID solutions for our customers."

The HF RFID Market typically includes Media Management, Healthcare and Asset Tracking. Avery Dennison's initial foray into this technology will include a portfolio of products to address these market segments. Avery Dennison RFID will introduce three new HF platforms at the upcoming RFID Journal Live event in Orlando, April 27-29, 2009. The three products being released, AD-709, AD-714 and AD-720 are offered in a wide variety of configurations to meet application requirements.

About Avery Dennison RFID
Avery Dennison RFID, headquartered in Flowery Branch, Georgia, manufactures and markets RFID inlays and durable tags through label converters and systems integrators. With design, testing and manufacturing facilities in the U.S. and Europe, Avery Dennison RFID is a leader in the global RFID marketplace, serving manufacturers, the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. Avery Dennison RFID is a business unit of Avery Dennison Corporation (NYSE:AVY), a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2008 sales of $6.7 billion. It currently employs more than 36,000 individuals in 60 countries.

SOURCE: Avery Dennison Printer Systems Division