News | December 2, 2008

Avery Dennison RFID Division Names Global Sales & Marketing Director

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Avery Dennison RFID, a leading UHF inlay manufacturer and RFID technology provider, announced recently that Maggie Bidlingmaier has been promoted to Director, Global Sales & Marketing.

"Avery Dennison RFID has experienced significant sales growth," said John "Jack" Farrell, VP and General Manager of Avery Dennison RFID. "Maggie will build on our strong performance and industry leading inlay product portfolio to expand our presence globally as RFID technology and the industry move into a new business cycle where customers are investing in RFID because a proven return on investment has been established."

Most recently, Bidlingmaier was responsible for sales and marketing efforts in the U.S. and Europe. She will continue to manage sales forecasting, establish customer application priorities, create new business development initiatives and develop marketing strategies for the RFID Division. Bidlingmaier joined the RFID Division in 2004.

Farrell added, "Maggie has a proven record of driving sales growth for the RFID Division. She has built strong partnerships in the U.S and Europe and will expand her focus and our sales on a global scale."

Bidlingmaier holds a BS in Economics from the University of Wisconsin - Madison.

About Avery Dennison RFID
Avery Dennison RFID manufactures and markets RFID inlays and durable tags through label converters and systems integrators. With design, testing and manufacturing facilities in the U.S. and Europe, Avery Dennison RFID is a leader in the global RFID marketplace, serving manufacturers, the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. Avery Dennison RFID is a business unit of Avery Dennison Corporation , a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2007 sales of $6.3B. It currently employs more than 30,000 individuals in 60 countries. For more information on Avery Dennison RFID, visit www.rfid.averydennison.com.

SOURCE: Avery Dennison RFID