News | August 4, 2022

Attwood Import Export Presents The Vechainthor Blockchain Security Label That Guarantees The Authenticity Of Luxury Beverages

NFC-enabled sticker for verifying the provenance and authenticity of Johnnie Walker , Hennessy, Terrazas and Moet & Chandon bottles by simply scanning them with a smartphone

San Marino And Las Vegas , CA /PRNewswire/ - As the effects of the COVID-19 pandemic slowly wear off, many countries are seeing a strong upswing in consumer demand, particularly for high-end luxury goods. During this boom, the shortcomings of traditional logistics models have become more apparent than ever, and cases of fraud have skyrocketed, particularly in developing countries.

VeChainThor, the world's leading enterprise-class public blockchain, is purpose-built to fix trust gaps in data. Blockchain creates a level playing field where each party can independently verify the claims of another, eliminating the need for intermediaries.

For manufacturers and importers of luxury goods, digital technologies that can guarantee the origin, logistical route and legitimacy of a product offer a real opportunity. It is therefore not surprising that the acceptance rate of digital tools such as the blockchain is increasing rapidly.

A digital future
Attwood Import Export, known to be the largest importer and distributor of premium alcoholic beverages in Cambodia, recently announced the launch of a novel security sticker based on the VeChainThor blockchain: the NFC-enabled "Attwood Blockchain Sticker" (ABS).

David Wang , Managing Director of VeChain Tech SEA, attended the launch celebration on July 27, 2022, which also featured major Cambodian news channels and was broadcast on CTV8 Cambodia .

Attwood Import Export is a leading company that has been exclusively importing and distributing luxury brands for almost 30 years, notably Johnnie Walker , Hennessy, Moet & Chandon, Terrazas, Chandon Sparkling, Budweiser Beer, Corona Beer and Coronita Beer.

By using ABS on every product bottle, Attwood expands its spirits distribution capabilities, significantly increases transparency and guarantees partners and consumers the authenticity of the products. Thanks to the key data provided with hash values ​​on the blockchain, important product information becomes unchangeable and therefore trustworthy, so that clients and customers can check the origin and authenticity of products with a simple smartphone scan. This prevents fraud and protects consumers.

Attwood is known for taking care of its customers. Mr. Tan Se Chhay , CEO of Attwood , commented:

“As a leading import-export trading company, Attwood has always played an important role in bridging the gap between brand and consumer. The partnership with VeChain Tech strengthens our ability to take responsibility for our customers and products."

As a mature, scalable, and commercially proven blockchain, VeChainThor's versatility continues to attract industry interest. With a variety of advanced tools and solutions already on the market, the VeChainThor blockchain is cementing its position as the leading blockchain for industrial, commercial, and other applications.

VeChain Tech will continue its mission of designing and delivering digital solutions for Attwood and other visionary companies, driving digital transformation and unlocking new channels of value creation while solving complex industry problems. With blockchain spreading around the world, VeChainThor is ready to bring its powerful blockchain technology to businesses of all sizes.

Information about VeChain
Founded in 2015 as a private consortium network, the VeChain Foundation launched the public blockchain VeChainThor in 2018, a fully programmable, EVM-compatible Tier 1 smart contract platform.

Their unique two-token model ensures stable, low transaction costs, while an advanced Proof-of-Authority (PoA) consensus mechanism ensures high throughput, scalability, and security with minimal power consumption. Thanks to VeChainThor's robust architecture, the network has not experienced any downtime after almost four years of continuous operation.

Strong independent capacities coupled with professional compliance advice from strategic partners PwC and DNV has led VeChain to form partnerships with leading companies such as Walmart China, Bayer China, BMW Group, BYD Auto, PICC, H&M Group, Shanghai Gas, LVMH , DIG, ASI Group and others.

VeChain remains a global pioneer in real-world blockchain applications with offices in Luxembourg , China , Singapore, San Marino , Milan, Ireland, Japan , France and the United States, working on a variety of applications in supply chain and logistics, sustainability and SDGs, Carbon Emissions, Energy, Medical, De-Fi, NFTs and much more.

Source: VeChain

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