Guest Column | February 23, 2007

RFID: Successful Failure Bert Moore, AIM Global

An article in the February 15, 2006 Wall Street Journal ("Wal-Mart's Radio-Tracked Inventory Hits Static") points out that Wal-Mart's roll-out has not met early projections and cites cost and lack of supplier ROI as potential elements that might derail the whole project. And, while the article's facts are essentially correct, it seems to have been written with the idea that "bad news is good news" — that is, focusing on the negatives makes better reading. Editor of AIM Global Bert Moore is reminded of an infamous article outlining the failures of U.P.C. codes. Submitted by AIM Global

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