Camelback Lodge & Aquatopia Indoor Waterpark Open Their Doors To The Public With PDC's Smart Band® RFID Wristband System

RFID Wristbands Seamlessly Replace ID Cards, Hotel Key Cards, and Credit Cards

Valencia, CA (Marketwired) - PDC, a global leader of innovative identification solutions, announced today that Camelback Lodge & Aquatopia Indoor Waterpark in the Pocono Mountains has installed its Smart Band® RFID Wristband System foraccess control, cashless purchasing, and locker rentals. The newly-opened Camelback Lodge & Aquatopia is the largest indoor waterpark with attached hotel in the northeast of the United States.

Upon hotel check-in, guests are given a waterproof, non-transferable, Smart Band® RFID wristband in place of a room key, providing access to both their hotel suite and waterpark for the duration of their stay. The wristbands feature a one-time snap closure that secures the band to a patron's wrist, so unlike a key card or cash, it will not get misplaced or lost on water attractions. Each Smart Band® contains a microchip with a unique code that verifies guest data when scanned by a reader at doors, turnstiles and POS stations, increasing security while completely eliminating gatecrashers and counterfeiting.

Serving as a convenient "wrist wallet," guests at Camelback Lodge can use their Smart Band® to make instant, cashless payments that post directly to their hotel room folio. This added convenience increases impulse purchases, as guests are not required to travel to their lockers or room to retrieve money. "Guests may pass up on smaller purchases like ice cream if their cash or credit cards are not readily available. But with Smart Band®, guests have the freedom to make any purchase with a quick swipe of their wrist. This allows them to spend more time enjoying the resort's amenities instead of walking to and from their locker or room," said Robin Barber, Vice President of Leisure and Entertainment for PDC.

"We saw first-hand how PDC's Smart Band® RFID Wristband System has benefited similar properties and wanted to create an enhanced guest experience that our patrons would remember us by," said Pete Helland Jr., co-owner and managing partner for Stand Rock Hospitality. "Smart Band® also enhances productivity by park employees by making transactions extremely quick and simple. Plus, since Smart Band® has been fully customized to reflect our branding, every guests' wrist is now an advertisement for us wherever they go."

Smart Band® is available in a wide variety of colors, closure options and materials including plastic, silicone, and woven fabric. The wristband can be entirely customized and is offered in both non-transferable and re-wearable styles, optimal for single-day or season pass applications. For more information, visit www.pdcsolutions.com/rfid-solutions-1.html.

About PDC
With more than 55 years of experience, PDC connects people, products, and technology through innovative ID systems that deliver superior customer experiences worldwide. PDC is the global leader and pacesetter in the development of wristbands, lanyards and RFID solutions. The company serves the leisure & entertainment, law enforcement, and animal identification industries. A pioneer of innovative technologies, PDC introduced the first bar code wristband system, first thermal printer wristband, first Smart Band® RFID wristband system, and the award-winning PDC Smart® Kiosk, among many other innovations.

Since its launch in 2000, PDC's Smart Band® RFID wristband system has been used by leading amusement parks, water parks, resorts, and music festivals to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the companies who use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID Solutions include PDC Smart® Cards, Key Fobs, Lanyards, Labels, and Parking Passes. For more information, visit http://www.pdcsolutions.com.

On Dec. 28, 2012, PDC was acquired by Brady Corporation (NYSE: BRC), a world leader in identification solutions for premises, products, and people.

Ownership Backgrounder
The Camelback Lodge & Aquatopia Indoor Waterpark ownership group is a partnership comprised of Camelback Resort and Camelback Waterpark co-owners Arthur Berry III and Ken Ellis, and Stand Rock Hospitality partners Pete Helland Jr., Pat Hellend, Tim Lucke and Tim Gantz.

Arthur Berry III and Ken Ellis first met on the Saratoga, New York campus of Skidmore College in 1982. Through their friendship and common vision to bring fun to their family and friends, they purchased Camelback Resort in June 2005 with the goal of building an indoor waterpark resort. The resort has seen substantial growth in nine years of ownership with capital improvement to Camelback's winter operations, snowtubing park, Camelback Waterpark and the opening of Camelback Mountain Adventures.

About Stand Rock Hospitality
Stand Rock Hospitality is the development and management company for Camelback Lodge & Aquatopia Indoor Waterpark. Comprised of four partners with a long legacy in the indoor and outdoor waterpark and entertainment industry, Pete Helland Jr., Pat Helland, Tim Lucke and Tim Gantz, are no strangers to grand-scale waterpark resorts. Hailing from Wisconsin Dells, Wisconsin, the "Waterpark Capital of the World," each partner brings substantial experience, among them the former owner and operator of America's Largest Outdoor Waterpark, Noah's Ark. More recently, Stand Rock Hospitality developed and manages the 716 key Wilderness at the Smokies Resort in Pigeon Forge, Tennessee and helped develop and is co-owner of the largest indoor waterpark resort property in the U.S., Wilderness Resort in Wisconsin Dells.