BlueStar Appoints Carmen Diaz As Latin America Inside Media Specialist
BlueStar, the leading innovator in solutions-based distribution for Auto ID, Point-of-Sale, RFID, Security, and Mobility products, announced recently the recent appointment of Carmen Diaz to the position of Inside Media Specialist.
As Inside Media Specialist, Diaz will be joining a team devoted to expanding BlueStar's service and sales solutions for both domestic and international customers. Diaz will be responsible for developing all of Latin America's Media business while working closely with resellers to craft solutions. Diaz brings to BlueStar extensive knowledge of import and export procedures for product distribution. She also has direct experience developing marketing materials for the healthcare, food, and asset tracking industries.
"Carmen Diaz's appointment to Inside Media Specialist will help BlueStar further augment its sales and services to key partners in Latin America," says Santiago Arias, General Manager of BlueStar Latin America. "Her expertise in Media sales will provide valuable support to Intermec Value-Added Resellers, thereby, adding more value to their current businesses."
Prior to joining the BlueStar team, Diaz spent 12 years with Intermec Technologies, where she served as Media Sales Specialist International, Media Sales Account Specialist, and Customer Service Representative. At Intermec, she focused on internal initiatives to drive sales, improve customer service, and facilitate product distribution. In addition, Diaz was the point-of-contact for all Latin America distributors and worked closely with the Applications Department to provide relevant RFID products.
"I am excited by this new opportunity," says Diaz. "As an Inside Media Specialist, I hope to translate my experience in international sales and distribution into superior results for BlueStar's partners."
Diaz is trained in BlueStar's FUSION business-development program. She will work with Latin America VARs to enhance the quality of their marketing campaigns and increase their end-user base.
About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), security, and wireless mobility products. BlueStar works exclusively with VAR partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information visit www.bluestarinc.com.
SOURCE: BlueStar