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According to Clarke McAllister, founder of ADASA, the specialty of ADASA is putting data into RFID tags. During in-process tagging the "the last foot" is the most expensive phase of the RFID tagging process. "The last foot" is taking the tag off of a roll and placing it onto an object.

ADASA's Tag Anything Tag Anywhere product can scan, encode, and apply RFID tags in one fluid step. This leads to the key advantages of minimum labor, maximum reliability, and maximum ROI. ADASA enables customers and solution providers to gradually integrate RFID tagging into their business processes in ways that enable a real return on investment. VAR solutions can be as simple or as sophisticated as you need them to be.