RFID: Eight Eleven Inc. Selected As Public Relations Agency Of Record By Wavetrend Technologies Ltd.

Eight Eleven Inc., a full-service marketing, web and public relations agency, announced that it has been named public relations agency of record for Wavetrend Technologies Ltd., a world leader in the deployment of active RFID Solutions. Eight Eleven has extensive knowledge and expertise in marketing in the RFID industry, and will be a valuable partner for Wavetrend in strengthening its position as a leading innovator of cutting-edge technology solutions that deliver superior performance and maximum return on investment.

"As we have had a successful partnership with Eight Eleven related to our marketing endeavors, it was natural to extend that relationship into public relations," said Saleem Miyan, CEO of Wavetrend. "Eight Eleven truly understands the Wavetrend brand, and we are confident they will effectively communicate with all of our respective audiences."

As agency of record, Eight Eleven will develop PR strategies and guide all internal and external corporate communications efforts. Eight Eleven will also act as the primary media contact for Wavetrend, disseminating releases and addressing media inquiries.

"The need for track and trace solutions is fueling a period of tremendous growth for companies such as Wavetrend in the active RFID space. Wavetrend's commitment to innovation and customer satisfaction has them ideally positioned to capture a significant share of that market," said Glenda Laudisio, President of Eight Eleven, "We are excited to support that growth, and communicate each success."

About Wavetrend Technologies Ltd.
Operationally headquartered in the United Kingdom with regional offices in South Africa, Asia, and the United States, Wavetrend is a world leader in the deployment of active RFID solutions. Wavetrend technology enables enhanced management of people, assets, and logistics for improved business performance while optimizing customer return on investment and payback time. Through both its direct Professional Service teams and its global network of accredited application and integration partners, Wavetrend delivers a wide selection of proven, superior-performing active RFID products and solutions to customers around the world and supports a variety of industries including transport, automotive, defense, healthcare, aviation, and construction. For additional information, visit Wavetrend at www.wavetrend.net .

About Eight Eleven Inc.
Eight Eleven Inc. is a branding and marketing agency specializing in B2B and B2C brand communications. The company is known for developing creative solutions that empower its clients, influence audiences and produce measurable results.

With a combined 40 years of experience in strategic and creative marketing, the company's services include: branding and marketing consultation, identity and brand development, advertising, public relations, Web and Interactive, collateral and direct mail development, and social marketing campaigns. For additional information, visit www.eight-eleven.com

SOURCE: Eight Eleven Inc.