News | August 9, 2006

RFID Tagging: Dairy Fresh Deploys Xterprise RFID Source Tagging Solution

Wal*Mart Beverage manufacturer chooses automated solution for RFID case and pallet tagging

Xterprise Incorporated, a leading solutions provider for the "Radio Frequency Identification (RFID) Enabled Supply Chain" and the world leader in production proven RFID source tagging solutions has deployed their XARM™ 4000 automated RFID tag application solution for Dairy Fresh Corporation. Dairy Fresh is a manufacturer and distributor of quality dairy and cultured products and a leading provider of its products to Wal*Mart.

Xterprise's XARM™ (Xterprise Automated RFID Module) source tagging solutions are currently deployed at dozens of suppliers to major retailers: Wal*Mart, Best Buy, and Target. Dairy Fresh chose Xterprise to deploy the XARM 4000 solution on two manufacturing lines so that supply chain strategies and their customer mandates could be met in a timely manner, without the need for added labor to accomplish the RFID tagging requirements.

The XARM 4000 is a fully integrated, automated, RFID application solution that enables Dairy Fresh to easily transition from non-tagged production line packaging to RFID tagged production line packaging. The XARM 4000, designed and built by Carrollton, Texas based Xterprise, is designed around a Service Oriented Architecture (SOA) software platform that enables real-time monitoring and control of the complex production line material handling system and RFID printer applicators and verification readers. The system can accommodate full pallet single SKU tagging (case and pallet) and pallet only tagging for their various retailer's requirements. In addition to using the latest technology to ensure maximum readability of RFID tags in the retailers supply chain, the Xterprise automated solution also provides the lowest cost per case application and the highest case per minute throughput in the industry.

"When we looked into RFID tagging for our retailers, we wanted to partner with a company with proven RFID experience and a focus on RFID integration" stated Ricky Justice, Information Services Director for Dairy Fresh. "Xterprise clearly distinguished themselves in their design and approach to our requirements, and then executed on that design with an on-time delivery. We are thrilled with the results and our retail customers are very happy."

"When Dairy Fresh approached us, we knew that they had some real challenges" commented Dean Frew, President and CEO of Xterprise. "Profit margins are narrow in their industry, and labor intensive "slap and ship" solutions were not practical. We analyzed their workflow and supply chain data and determined that an in-line automated solution would be the best scalable solution to meet their objectives. Our solution was designed to fit into their production and supply chain process with no changes to their manpower requirements. Dairy Fresh is now set to meet the growing demands for RFID from any of their retailers and can scale to meet those growing needs with this solution" added Frew.

The XARM™ 4000 Solution was designed on two packaging lines, and applies RFID encoded EPC tags just after the case of products has been filled and sealed. Xterprise chose "best of breed" products from Weber Marking Systems (printer/applicator) Zebra Technologies (print engines and desktop printers) and Alien Technology (tag inlays, readers and antennas) that integrated seamlessly into the XARM solution.

"When we decided on Xterprise" said Justice, "we told them to take the lead in the project and to make sure they meet our timelines and deliver on what they promised. They did just that, and we would recommend them to anyone who needs an experienced RFID team and proven solutions".

About Dairy Fresh
Dairy Fresh Corp., part of the National Dairy Holdings group, provides a full array of cultured products, as well as a full line of dairy and assorted other beverages.

About Xterprise
Xterprise Incorporated, an industry leading developer of Radio Frequency Identification (RFID) supply chain solutions is the RFID solution provider for many of the world's most respected supply chains and fastest growing companies. Xterprise is known for understanding the complex business problems their customers need solved and then using ground-breaking technology to create those solutions.

Xterprise takes pride in their ability to merge best practices, supply chain processes, material handling, system hardware and RFID Service Oriented Architecture (SOA) application software, enterprise systems integration, data analytics, demand signaling applications and remote solution support.

With clients in Asia, Europe, and throughout North America, the worldwide headquarters for Xterprise is located in Carrollton, TX. For more information, call 972-690-9460, ext. 300 or visit the website at www.xterprise.com.