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CYBRA Corporation is putting a smile on its marketing. CYBRA, the developer of award-winning MarkMagic Bar Code Labels, RFID Tags, and Electronic Forms Software, and EdgeMagic the only Integrated RFID Control Software for the IBM System i, is reaching out to a new generation of System i professionals while paying tribute to veteran code warriors.

According to Sheldon Reich, CYBRA V.P. of Solutions, "We decided our marketing messages needed to evolve just as our bar code printing technology has evolved from support for impact and thermal printers to laser printers, RFID encoding, PDF and emailing.... Today's IT people are all online they're part of the YouTube generation sharing videos, reading blogs, wikis and other new media. That's where we want to reach them."

To reach this audience, CYBRA decided to create online videos with a message tailored for new media. The "MarkMagic Chronicles"is a series of videos featuring "the 2,000 Year Old Programmer" known as "2K" with his cool, young counterpart, "Auto-ID." Over the course of the videos, 2K discovers you don't have to do "heavy lifting" to print bar codes. And he finds his package (and his keys!) with the magic of RFID.

The message is clear: MarkMagic makes it a snap for both the new kids on the block and grizzled vets to knock out sophisticated bar code labels, electronic forms and RFID tags. As 2K puts it, "Pshhhhh! MarkMagic is cool!"

About CYBRA
CYBRA Corporation is a world leader in bar code and RFID technology for IBM POWER Systems. MarkMagic Bar Code Labels, RFID Tags and Forms Software is used by thousands of AS/400 and System i customers worldwide, and has been selected as the bar code print engine of such leading System i software developers as Manhattan Associates, Infor/SSA Global and VAI.

CYBRA Corporation is located at One Executive Boulevard, Yonkers, NY 10701. CYBRA's web site is located at www.cybra.com.

About the videos
Jerry Selkin, a retired New York City School Principal, plays "2K," the "2,000 Year Old Programmer." Born, raised, and residing in Bronx, New York, Jerry, who turned 80 this month has just recently started using a computer no doubt to see his work online. "Auto-ID," is played by Jay Cornelius, a principal in Honeybear Films, producers of "The MarkMagic Chronicles." Jay and partner Dov Friedman produce television commercials, viral commercial videos, short films and corporate web video. Jay's work has appeared on National Geographic, The History Channel, A&E, PBS, TLC, HGTV, Discovery-Times Channel, IFC, and the Outdoor Life Network. The scripts were written by Sheldon Reich and Morty Schiller, CYBRA's Director of Marketing Communications.

SOURCE: CYBRA Corporation