Quantivo Joins Netezza Partner Program
Quantivo, a pioneer in customer behavior analytics, recently announced that the company has joined the Netezza Complementary Technology Partner Program. This partnership will make it seamless for companies to extend the power of their Netezza data warehouse appliance to include Quantivo's unique Affinity Analytics capabilities.
Quantivo's patented Affinity Analytics technology provides a revolutionary way for business users to identify behavioral patterns pertaining to market basket analysis, promotion responses, buying trends and other customer behavior factors. Quantivo enables fast, dynamic decision-making resulting in increased sales, tighter inventory management, improved campaign effectiveness and reduced customer attrition.
"Understanding customer behavior, such as market basket analysis, in a timely and flexible way requires both a world class data warehouse solution to manage the high-volumes of transaction data and a specialized advanced analytic engine to surface valuable patterns," said Brian Kelly, CEO of Quantivo. "Our partnership with Netezza brings to the market a solution that can answer detailed customer behavior questions, at scale."
"The combination of Netezza's transaction-level POS and customer retail data model strength and Quantivo's market basket and customer Affinity Analytics provides a very powerful solution for retailers," said Kim Strayer, director, channel sales, Netezza. "With this combination, retailers can gain tremendous insight into customer and product purchase behavior in order to optimize inventory quantities, placement and packaging."
About Quantivo
Quantivo is pioneering a fundamentally new approach to customer behavior analytics. The company's on-demand service and patented technologies empower business managers with deep and timely understandings of customer behavior at a fraction of the complexity, time, and costs required by today's solutions. With Quantivo, consumer-centric enterprises make impactful business analytics of rich, highly detailed data directly accessible to a wide set of business analysts and decision makers for applications such as marketing optimization, purchase analysis, policy verification, fraud detection, and more. For more information, visit www.quantivo.com
About Netezza Corporation
Netezza is the global data warehouse appliance leader, dramatically simplifying high-performance analytics for business users across the extended enterprise, delivering significant competitive and operational advantage in today's information-intensive marketplaces. The Netezza Performance Server (NPS) family of streaming analytic appliances brings appliance simplicity to a broad range of complex data warehouse and analytic challenges. Customers who have realized the benefits of Netezza appliances include Ahold, Amazoncom, CNET Networks, Debenhams, Department of Veterans Affairs, Epsilon, Nationwide, Neiman Marcus, Orange UK, Premier, Inc., Ross Stores, Ryder System, Inc., The Carphone Warehouse and Virgin Media. Based in Marlborough, Mass., Netezza has offices in Washington, DC, the United Kingdom and Asia Pacific. For more information about Netezza, please visit www.netezza.com.
SOURCE: Quantivo