New Ultra-Small RFID Inlay From Avery Dennison RFID
Avery Dennison RFID, a business of Avery Dennison Corporation, has introduced the AD-110m5, a new near-field inlay measuring just .91 x .20 in (23 x 5 mm). The AD-110m5's small size, along with its insensitivity to liquids, plastics and other RF-unfriendly materials, helps meet the exacting demands of many item-level tracking applications.
"We've seen a lot of situations where the business case for item-level tracking was there but the right inlay was not," says Maggie Bidlingmaier, Avery Dennison RFID global director of sales and marketing.
"The AD-110m5's robust characteristics should meet those needs and open up new possibilities for applications that call for smaller, high-performance item-level RFID inlays."
Avery Dennison RFID Product Manager George Dyche explains the new inlay's unique set of performance characteristics. "The AD-110m5 is a complete package for many item-level applications. Not only is it one of the industry's slimmest, its total surface area is one-third that of comparable tags while delivering similar performance. And, the AD-110m5 is also generally not fazed by many materials that typically interfere with RF signals, especially liquids," says Dyche. "Combining those characteristics with the AD-110m5's durable construction makes this inlay ideal for embedding right at the point when a product is being manufactured."
The inlay uses the Impinj Monza 5 microchip, which allowed for a smaller inlay design while maintaining high read/write rates and reliability.
"We expect Avery Dennison's new AD-110m5 inlay to enable many new RFID applications thanks to its ability to deliver unusually high sensitivity in a very small package," said Scot Stelter, senior director of product marketing from Impinj. "In tests with our near-field antennas and Speedway Revolution readers, we measured superior read performance on a variety of materials, which we attribute to the combination of Avery Dennison's advanced antenna design capability and the industry-leading read sensitivity of the Monza 5 chip."
Samples of the AD-110m5 are available now with production quantities available in Q1, 2012.
About Avery Dennison
Avery Dennison helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.
About Avery Dennison RFID
Avery Dennison RFID is the world's largest manufacturer of UHF RFID inlays and recently celebrated the sale of its one billionth inlay, an industry first. Featuring high-quality, innovative UHF, HF and NFC products and application support, Avery Dennison RFID is dedicated to enabling significant improvements in supply chain and inventory management, item-level retail and apparel tracking, product pedigree and authentication, access cards and ticketing as well as marketing and promotional materials. Avery Dennison RFID has partnerships with best-in-class chip and reader manufacturers, label and tag converters and systems integrators around the world. Find out more at www.rfid.averydennison.com.
About Impinj
Impinj is the leading provider of UHF RFID solutions for identifying, locating and authenticating items. Impinj draws on its technical expertise and industry partnerships to deliver a wide range of products and solutions, comprising high-performance tag chips, readers, reader chips, software, antennas and RFID subsystem integration. Impinj's products provide robust performance, integration and cost effectiveness to a global customer base across numerous vertical markets with applications including inventory management, asset tracking, authentication and serialization. For more information on Impinj, visit www.impinj.com. Impinj, Monza and Speedway Revolution are trademarks of Impinj.
SOURCE: Avery Dennison Corporation