Articles
Item Tagging Offers Quick Payback By Mary Catherine O'Connor
March 15, 2006
•Article: Item Tagging Offers Quick Payback
Copyright 2006, RFID Journal LLC.
Reprinted with permission. For more information, visit www.rfidjournal.com
For retailers of apparel and footwear, the benefits of using radio frequency identification technology at the item level can be quick and significant, according to a white paper issued by consulting firm Kurt Salmon Associates. The paper, titled "Moving Forward with Item-Level Radio Frequency Identification in Apparel/Footwear," is based on a four-month study Kurt Salmon conducted this summer on behalf of the Voluntary Interindustry Commerce Standards Association (VICS) and the American Apparel & Footwear Association (AAFA).
For the study, the consultancy interviewed key managers from seven companies testing the technology and deriving revenue from both retail and wholesale operations. The purpose of the study was to help VICS and AAFA member companies better understand the timing and manner in which item-level RFID technology could be deployed.
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Mary Catherine O'Connor is the associate editor of RFID Journal and
RFIDJournal.com. She provides a wide variety of news and feature stories for
both the Web site and print magazine. Prior to joining RFID Journal in late
2004, O'Connor served as an associate editor with Modern Media Partners, the
media and events firm that produces many of RFID Journal's conferences and
educational seminars, including the annual RFID Journal LIVE! conference.
Before working for Modern Media, she worked as an editor and writer for a
range of magazines and Web sites devoted to adventure travel and outdoor
recreation.
