Articles
Interactive Wine Kiosk Wows Customers
October 29, 2009
•Integration Story: Interactive Wine Kiosk Wows Customers
By Rhea Wessel, RFID Journal Magazine
Bàcaro, a wine retailer and delicatessen at Zurich Airport, is employing radio frequency identification to up-sell and cross-sell its merchandise. The system features passive high-frequency (HF) RFID tags attached to bottles of wine, as well as an information kiosk fitted with a computer screen and an RFID interrogator. When a customer picks up a tagged bottle and sets it on a small table next to the kiosk, pictures and wine-related information—such as its specific grape, winery and bouquet—pop up on the kiosk's screen.
The information, which also includes food, cigar and chocolate suggestions to complement that particular selection, is constantly updated by the store's wine supplier, Weinkellerei Aarau. If a person knows what he or she plans to eat, the system can also work the other way around, by suggesting an accompanying beverage. In addition, it offers recommendations on which wines should be drunk straight away, and which should be left to age longer before consumption. Once the system has offered its recommendations, users can print them in color.
Click Here To Download:•Integration Story: Interactive Wine Kiosk Wows Customers
Used with permission from RFID Journal, Inc.
