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•Case Study: RFID Fuels Carwash Loyalty

By Metalcraft, Inc.

Americans spend more than $24 billion annually to have their vehicles cleaned at over 100,000 car washes in North America, according to the International Carwash Association. Still, competition in the carwash business is fierce, particularly in urban markets where carwash penetration has reached the saturation point.

Carwash owners are always looking for ways to keep their customers coming back, and membership programs have become a common tactic for securing a carwash's customer base, raising car counts and dollar-per-car income.

Roselle's fastPass pilot project used barcodes as a means of verifying membership and delivering the proper wash. Barcode labels adhered to member vehicles were scanned by an attendant at the point of wash entry.

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•Case Study: RFID Fuels Carwash Loyalty