News | June 6, 2011

CYBRA Corporation Hires Michael J. Shabet, A Former Avery Dennison Global Sales Manager, As Vice President, Sales And Marketing

RFID Expert Sales Professional Brings Vast Industry Knowledge and Experience to Software Developer of Bar Code and RFID Solutions

CYBRA Corporation, the developer of EdgeMagic RFID Control Software and award-winning MarkMagic Bar Code Labels, RFID Tags, and Electronic Forms Software announced recently that RFID industry veteran Michael J. Shabet has joined the software developer as Vice President, Sales and Marketing. The hiring was announced at the GS1 U Connect 2011 Conference and Exhibition here at the Orlando World Center Marriott.

In more than 20 years at Avery Dennison, the $7B dollar worldwide labels market share leader, Mr. Shabet achieved a company record of 15 Winner Circles Awards. Over the course of his career at Avery, he was an industry innovator in Six Sigma/Lean Manufacturing driven solutions for RFID; inventory; track and trace; pick, pack and ship; in-plant printing; and print and apply automation. During the last three years as a Global Sales Manager, Mr. Shabet drove Avery Dennison's RFID item level apparel sales group, delivering ground-breaking advances to the RFID apparel marketplace and consistently exceeding quota objectives. In his new role, Mr. Shabet will oversee global sales and marketing activities for CYBRA's RFID solutions team.

"Michael Shabet's joining CYBRA as Vice President, Sales and Marketing is a significant milestone for our rapidly growing company," said CYBRA founder and CEO Harold Brand. "It's as if Michael was custom made for CYBRA. He brings with him extensive sales experience, customer focus and mastery of sales development and empowerment of a high-performance sales organization. This, combined with his expertise in RFID technology, makes him an ideal fit for CYBRA at this stage in our growth, when we are shifting into high gear and introducing innovative RFID solutions for item level tagging to fully serve the demands of our customers."

"I am delighted and honored to join CYBRA," said Mr. Shabet. "I am extremely impressed with the breakthrough capabilities of CYBRA's software and the early leadership position of the company in the exploding market for RFID and advanced Bar Code solutions. Demand for these products and services is accelerating dramatically, not only in the US, but throughout the world, and I eagerly look forward to this challenging opportunity to help take the company to the next level."

About CYBRA Corporation
CYBRA Corporation is a leader in bar code and RFID technology for IBM Power Systems and other major computing platforms. An IBM Business Partner and Motorola/Symbol Partner, CYBRA is represented by a network of value added resellers and system integrators throughout the United States and is represented internationally by sales and support offices.

MarkMagic Bar Code Labels, RFID Tags and Forms Software is used by thousands of customers worldwide, and has been selected as the bar code print engine of such leading software developers as Manhattan Associates, Infor and VAI. MarkMagic helps customers easily integrate barcode, RFID technology and electronic forms into their business systems.

CYBRA's latest product, EdgeMagic, is an integrated RFID application platform. EdgeMagic helps customers build any type of RFID system, from complying with the full range of RFID mandates to closed loop asset management RFID applications.

CYBRA software solutions run on all major computing platforms including IBM Power Systems (System i, iSeries, AS/400, AIX) as well as Linux, Unix, and Microsoft Windows.

CYBRA Corporation is located at One Executive Boulevard, Yonkers, NY 10701. Product information is available toll free at 1-800-CYBRA-88. For more information, visit http://www.cybra.com.

SOURCE: CYBRA Corporation