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Automated Full-Service Vehicle Tracking STREAMLINES CAR WASH Operations And Increases Customer Loyalty
April 11, 2008
•Case Study: Automated Full-Service Vehicle Tracking Streamlines Car Wash Operations And Increases Customer Loyalty
Innovative car wash operators are always on the lookout for new ways to streamline their businesses while improving service. Many have turned to automated payment systems and washes with drive-in bays or conveyor-based tunnels to increase profitability in a labor-intensive business. Many recycle water to reduce costs and be more environmentally sensitive.
One of the newest innovations is unattended full-service customer vehicle tracking. When used at automated self-service car washes or full-service car wash tunnels, automated vehicle tracking can streamline customers' visits to the car wash and improve customer satisfaction, while eliminating the need for an employee to staff the car wash. By eliminating that "greeter" position, the wash operator can cut labor costs and save money.
Innovative Control Systems (ICS), a maker of automotive wash and service solutions with customers across North America, is leading its industry with automated RFID-based vehicle tracking.
The ICS AutoSentry kiosk has an integrated RFID reader that recognizes the RFID tag mounted inside a vehicle's windshield. The system automatically knows the services to which the vehicle is entitled, programs the wash equipment with these services and allows the vehicle to proceed to the wash entrance.
With an automated full-service customer tracking system from ICS, car wash operators can increase their revenues by offering RFID tags to fleet vehicles and individual customers to automatically track and bill customers for wash services. Operators can offer club programs, or pre-paid packages of services at different price points, to ensure consistent revenues in a business that is fundamentally weather-dependent. By tracking usage by vehicle, operators can also offer incentives to loyal customers for repeat business. They can also up-sell club customers at the point of sale to generate additional revenues beyond the pre-paid club package.
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